They do after reading our books. We create, sell, and (most importantly) market books designed to inspire this thought or intention. Or some version related to it:
- “I love my children so much.”
- “Today’s meeting is going to go better than yesterday’s.”
- “I’m going to keep my stress levels lower.”
- “I’m spending some quality time with my dog today.”
- “That’s the last time I pass by a homeless person without doing something. I’m volunteering today.”
These thoughts, as simple and personal as they may seem, have the power to change not only the thinker’s life, but the lives of those around them. Ultimately, the world changes. It has to. That’s the way ripple effects work.
A casual smile from a passing stranger can lift our spirits—sometimes without our even noticing—and lead to kinder interactions with coworkers, family, and ourselves, all of which lead to kinder interactions with others, and so on.
Ultimately, how many people are affected by that one smile? Fifty? A hundred? Ten thousand? A million?
Over how many years? One? Ten? A thousand?? Two thousand?
This is simple stuff, right? Children understand and live this way. But busy, complicated and stressful lives cause many people to lose this insight over the years. They think they need more time, resources, or to be more “serious” or “powerful” in order to have an impact on the world. Or it just doesn’t occur to them to think about it all.
There are many “conscious consumers” out there, and many of them buy our books. But there are many more people who would never browse the Self Improvement or Spirituality sections. We want those people to read our books. When it comes to raising planetary consciousness, we can’t just preach to the choir—or the congregation either, for that matter. We have to reach everyone.
At Maui Media we choose to publish books
- that empower and connect people more deeply to themselves—so that they can connect more deeply to others (and on and on and on)
- with direct, uncomplicated, creative messages
- with a sense of humor, joy, and light
- that are friendly and accessible to anyone who encounters them
Congruent Marketing™
Then we market them in innovative and effective ways to make sure that as many people as possible do encounter
them. Even those that other publishers might not consider a “target market” for
books about consciousness.
Congruent Marketing™ is the key. Developed by Maui Media president James Jacobson over a lifetime as an entrepreneur and conscious consumer marketing consultant, Congruent Marketing™ uncovers
hidden assets and leverages them to expose the project, service,
or good to as many interested people as possible.
This approach (not
typical in traditional publishing houses) is a natural outward
expression of the ripple effect. As a result, we focus deeply
on marketing in our business, and every decision we make is considered
from that place. Otherwise, we would publish wonderful, transformative
titles that never have an impact … because no one ever buys them. We can’t
think of a sadder fate for a book, an author, or the world.
We’re proud of our mission, our projects, and our work. For
more information, please contact us.
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